How Wedding Nails Trends Are Changing In 2025: In Conversation With Sugar Rush Studios

This is an exclusive post written in collaboration with Freya Poppy Bowden, nail artist and founder of Sugar Rush Studios.

As couples opt for more modern or non-traditional ceremonies, here at Bridebook, we’re seeing a shift in how weddings are celebrated, with some wedding traditions going strong and others falling out of favour. But how has this impacted beauty trends? We spoke exclusively to Freya Poppy Bowden, nail artist and founder of Sugar Rush Studios, to comment on what’s trending, what to skip and the ideal schedule to avoid last-minute mishaps.

Wild designs & milky-white nails

According to Bridebook’s 2025 UK Wedding Report, hues like sage (chosen by 12% of all couples), forest green (7% of couples), blue (8%) and gold (5%) are dominating this year’s weddings. With colour palettes adapting, Freya predicts that there will be a strong move towards bold design for nails also. “Wedding parties are making their own rules and starting to break tradition with their looks, from playing with alternating accent shapes to abstract designs. The fun part of this trend is how wild some of my designs have been – such as dice and dollar-themed nails for my client getting married in Vegas, and mismatched nails that had a sparkly green and ‘I do’ written across them.”

“Chrome and metallic nails, with shades like silver, gold, and even holographic finishes, have been making their way into looks already in 2025, likely from influences like Hailey Bieber. With more brides choosing unique wedding themes – whether it’s gold and extravagance or rustic and shiny – bold nails are a perfect match for modern styles.”

“The French tip is a classic look that will never go out of style, but lately, brides and their parties are looking to add a modern spin, like French ombré with chrome accents. Opaque milky-white nails are also set to make a big splash this year, especially after Sophia Richie’s wedding look. These nails are less bright than a sharp white, making it a great choice for any skin tone.”

How to master alternative wedding nails

Some modern brides are breaking away from tradition while still keeping things classy, notes Freya: “Lately, more brides and wedding parties are embracing alternative nail styles – things like unique shapes, modern colours and subtle designs that let their personality shine through. That said, I’d suggest steering clear of shapes like super sharp squares or long stiletto nails, as they can be a bit risky – they’re more prone to breaking, especially during all the wedding-day activities. They’re just not as practical as softer shapes, like round or squoval, which tend to be stronger and less likely to chip or crack.”

“Prep is key – healthy nails and well-maintained cuticles make all the difference. I always suggest going for BIAB or a solid gel manicure for extra strength, which can be topped off with a glossy finish. If the bridal party is heading somewhere dry or humid (like a destination wedding), it’s important to keep their nails moisturised with cuticle oil and hand cream. It’s often overlooked that UV rays can cause discolouration or weaken the nails if there is prolonged exposure, so it’s also best to choose hand creams that have SPF for full protection. Lastly, a travel-friendly top coat is a must-have for any last-minute touch-ups.”

The ideal wedding nail schedule, simplified

“Always book a trial set around 4-6 weeks prior to the wedding, especially if you’re opting for a new design or length. The final manicure should be no more than two days before the wedding to keep everything fresh. When choosing your design, make sure that you are also prepared. Sometimes clients ask for something intricately hand-painted in place of a touch-up and are shocked when they’re having to sit for hours. If you are on a time limit near the big day or know that you get restless, ask your nail artist to be transparent about timings so that you are aware before we begin,” adds Freya. 

“If you have weak or brittle nails, start your nail care as early as the dress fittings. Using strengthening treatments or starting your BIAB journey can work wonders in the months leading up to the wedding. Also, don’t underestimate the power of cuticle oil – if you use it at least once a day, it will help lock in moisture and protect your skin and nails.”

“On the day of the wedding, keep it minimal to avoid breakage. Gentle shapes such as rounded or squoval with shorter nails will be the safest choice.”

Unlock your wedding beauty

Today’s forward-thinking couples are rewriting plenty of wedding traditions, from choosing alternative cakes to opting out of the father-daughter dance. Nail beauty trends are following suit, with unique designs, bright colours and even a nod to their overall wedding theme becoming the choice for brides who want to lean into a more personal style to represent them on their big day. These small details are no longer an afterthought, but with so many exciting options, it’s important not to overlook the timeline. Booking nail appointments in advance and staying on top of regular upkeep will ensure sure nails are picture-perfect for the big day, and make sure everything, from head to fingertip, looks flawless.

If you’re planning your on-the-day wedding beauty, check out Bridebook’s fabulous range of wedding hairstylists and makeup artists!

Author Credits

With Freya Poppy Bowden, nail artist and founder of Sugar Rush Studios.

Instagram: @sugar_rush_studios__